FREE Auction Logo Maker and Auction Logo Ideas (2024) (2024)

There is a single image that spans nearly all great auction logo designs: the gavel. It doesn’t matter if these auction houses actually use a gavel as part of their operation, or even if their auctions take place in the real world or online—the gavel signifies that auctions are happening in the minds of potential bidders. Auction houses that specialize in specific goods tend to combine their gavel icons with images of their products, such as cars, farm animals, or art, while designing their auction logos in a style that will appeal to the types of buyers who might want those items.

Creating an auction logo with Hatchful’s free logo maker is easier than accidentally bidding on a priceless vase while stretching your arm. Just visit hatchful.shopify.com and click ‘Get Started’, then choose the ‘Services’ business category. Next, select logo styles from the list of suggestions, such as ‘Energetic’, ‘Vintage’, or ‘Classic’, then add your business name and optional slogan. Select all the places your logo is going to appear, then Hatchful will automatically generate dozens of designs for you to choose from; pick one to customize in the next step, then download it along with a helpful set of brand assets.

Start your auction logo by selecting a graphic to use as your icon. It doesn’t have to be a gavel, but it definitely can be. Include any other symbols that specifically pertain to your business to help consumers understand what you have on offer. Add your business name in a font that corresponds to the style of auction house you operate: modern san serif for cars, boats, etc.; contemporary serif for luxury items; or retro serif lettering for farm animals and anything antique. Choose a restrained palette of simple colors that won’t overshadow the items on the auction block.

Like an auction item with no reserve price and no bids, Hatchful’s logo maker is completely free. So skip hiring a graphic designer or branding expert, save your money for bidding on that antique credenza, and design your auction logo yourself. You don’t even need to sign up. Hatchful’s free logo maker includes unlimited revisions, which means you can make as many changes as you need to create the ideal logo for your business. And when it’s ready, it’s easy to download a high quality version as part of a suite of branding assets for social media, your website, and more.

Attract more bidders, capture more exclusive items, and grow your auction business with Shopify as your technology solution. Offering an intuitive interface and streamlined setup process, the Shopify ecommerce platform takes the usual guesswork out of website development so you can focus on your operation. Promote your brand, provide item details, take bids, ship items to winning bidders, process payments, and more with Shopify. Plus, Shopify includes access to valuable tools like the business name generator, terms and conditions generator, and purchase order templates. Once it’s almost time to open up your website for bids, it's easy to add your auction logo from Hatchful.